The Key Difference: $300 and Coanda Airflow
The Dyson Airwrap's defining technology is Coanda airflow — a physics phenomenon where air wraps around a surface, pulling hair onto the barrel without clamps or extreme heat. The Shark FlexStyle uses a similar multi-styling concept but relies more on controlled heat rather than airflow physics.
In practical terms: Dyson results last longer, feel silkier, and are gentler on the hair. Shark FlexStyle results are still excellent — and for most people, genuinely hard to tell apart — but the Dyson's edge is real, especially for fine or damaged hair.
Who Should Buy the Dyson Airwrap?
The Dyson Airwrap is the right choice if:
- You style your hair every day or every other day
- You have fine, thin, or colour-treated hair that's prone to damage
- You want curl results that genuinely last 24 hours+
- You're willing to invest in a premium tool that lasts 5–7 years
- Budget is secondary to quality
Who Should Buy the Shark FlexStyle?
The Shark FlexStyle is the smarter buy if:
- You want Airwrap-style results without the $600 price tag
- You have thick or coarse hair (the FlexStyle handles it very well)
- You're new to multi-stylers and want an easier learning curve
- You style 2–3 times per week rather than daily
- You want faster drying alongside styling
Our Verdict
If money is no object, buy the Dyson Airwrap — it is objectively the better tool. If you want the best value in luxury multi-styling, the Shark FlexStyle at $279 is an outstanding choice that the vast majority of users will be thrilled with.
Neither is a bad decision. Both will transform your hair routine.